Delray Digital Solutions · Self-serve kit
Analytics Starter Kit
A practical kit to decide what to measure on your website, set up the essentials, and read a simple monthly report, without needing to become an analytics expert.
Secure checkout. Instant download after payment. Questions? Contact us.
The problem
Many small business sites either have no analytics, or have analytics that nobody reads. The default dashboards show lots of numbers but don't answer the real question: is the website bringing in enquiries and sales?
This kit helps you pick a handful of measures that matter for your business, set them up correctly, and review them in 20 minutes a month.
What’s included
Measurement plan template
Turn business goals into the few website actions worth tracking.
Event and conversion naming sheet
A consistent naming convention so reports stay readable.
Setup checklist
Analytics, Search Console, consent and internal-traffic filtering, step by step.
UTM link builder sheet
Tag email, social and ad links so you can see which channels work.
Monthly one-page report template
The five numbers to check each month and what to do about them.
Troubleshooting list
The most common reasons tracking breaks, and how to check.
Who it’s for
- Small business owners who have a website but don't know if it is working
- Marketers who need a simple, repeatable monthly report
- Anyone about to launch a site and wanting to measure it from day one
Not the right fit: Teams that need custom data warehouses or advanced attribution modelling.
Deliverables
- Analytics Starter Kit (PDF, instant download)
- Measurement plan, naming sheet, setup checklist, UTM sheet, report template and troubleshooting list inside the PDF
How it works
- Check out and download the kit straight away.
- Complete the measurement plan (about 45 minutes).
- Work through the setup checklist and start your first monthly report.
Questions
Which analytics tool does this cover?
The kit is written around Google Analytics 4 and Google Search Console because they are free and widely used, but the measurement plan works with any tool.
Do I need technical skills?
Basic comfort with your website's admin area is enough for most steps. Where code is involved, the kit tells you what to ask your developer.
How is it delivered?
As a PDF download immediately after checkout. The link is also emailed to you.
Can you set it up for me?
Yes. See Analytics & Tracking Setup.
Analytics Starter Kit
A practical kit to decide what to measure on your website, set up the essentials, and read a simple monthly report, without needing to become an analytics expert.
Questions before you buy? Contact us or email hello@delraydigitalsolutions.com