Delray Digital Solutions · Marketing · CRO audit
Conversion Rate Optimization Audit
A review of your key conversion journey, from landing page to form or checkout, using your analytics data, heatmaps where available and a heuristic review, ending with a ranked test plan.
Secure checkout by Stripe. Questions? Contact us.
The problem
Getting more traffic is expensive. Getting more of your current visitors to enquire or buy is usually cheaper, but you need to know where they drop off and why.
The CRO Audit maps your conversion journey, finds the leaks and gives you a ranked list of changes and test ideas.
What’s included
Funnel analysis
Your analytics reviewed to find where visitors drop off.
Heuristic review
Key pages reviewed for clarity, relevance, friction and distraction.
Form and checkout review
Field-by-field review of your enquiry form or checkout.
Mobile review
The journey tested on mobile devices.
Heatmap set-up (optional)
We can install a free heatmap tool and review 2 weeks of data.
Ranked test plan
Changes and A/B test ideas ranked by expected impact and effort.
Who it’s for
- Businesses with steady traffic but low enquiries or sales
- Online stores with high cart abandonment
- Teams about to start A/B testing
Not the right fit: Sites with very low traffic (under about 1,000 visits a month) where the data is too thin. Start with the Landing Page Conversion Teardown instead.
What you get
- Funnel analysis
- Heuristic review of up to 5 key pages
- Form or checkout review
- Ranked test plan
- 45-minute walkthrough call
What happens after you buy
- Pay securely through Stripe. We email an access checklist within 1 business day.
- You grant analytics access (and site access if you want heatmaps).
- We deliver the audit within 10 business days, or 3 weeks with heatmap data, and book the walkthrough.
Questions
Can you promise a conversion increase?
No. We identify likely problems and the changes most worth testing. Results depend on your traffic and offer.
What analytics do I need?
GA4 is ideal. If tracking is missing, we'll note it as the first fix.
Do you run the tests?
Not in the audit. See A/B Testing Program Management or the 90-Day CRO Testing Program.
Is it a one-time payment?
Yes, $497 once.
Conversion Rate Optimization Audit
A review of your key conversion journey, from landing page to form or checkout, using your analytics data, heatmaps where available and a heuristic review, ending with a ranked test plan.
Questions first? Contact us or email hello@delraydigitalsolutions.com