In the website vs social media question, the honest answer is that they do different jobs and you need both — but if you can only build one properly this quarter, build the website. A social page is where people discover you and decide whether you seem real. A website...
A digital strategy for small business is a short, written set of decisions about where customers find you, what you want them to do, and which tools you will pay for. It is not a 40-page document. For most local and service businesses it fits on one page, and writing...